Our Spring /Summer 2015 press day was held at the Century Club, tucked away on Shaftesbury Avenue in London. Although it might be too early to be talking about Spring/Summer, we thought it was only fair that we share some of the highlights of the day and a sneak peek of the next collection.
After a very early start of day with setting up the room with rails filled with the new collection and goody bags consisting of personalised “#ELVISS15” nutella jars laid on the side, we were ready for our guests to arrive.
As magazines, journalists and fashion editors skimmed through the rails, whilst snacking on some freshly made croissants and pains au chocolats. We were keen and excited to see their reaction and responses of the new collection.
We wanted to show a range of transitional pieces for early spring as well as summer y styles for the warmer months ranging from macs, knitwear to our brightly printed pieces.
We have to say that the event turned out better than expected with many struggling to pick just one piece as their favourite.