On Friday 3rd August, we at ELVI were over the moon to showcase our AW18 collection to the best bloggers in town
Hidden away in the heart of Soho, lines of Autumnal shades, leather and sequins contrasted against the beaming sun on what felt like one of the hottest days of the year so far. The clean, white interiors of The Soho Collective allowed the sole focus of the room to be drawn to ELVI’s latest collection. Mannequins were styled to perfection in key pieces from the brand’s new line, the main attraction being the iconic electric blue faux fur coat. Like moths to a flame, everybody seemed to gravitate around the statement outerwear, mingling as they sipped on the regulatory Friday flute of prosecco.
The lovely Shannon Dogryual rocking our Megan Midaxi Faux Fur Coat
The guest list was jam-packed full of the best bloggers in the biz – body confidence being the main theme of the event. Candid conversations and positivity circulated the room as important topics were raised while surrounded by new, exciting ELVI styles. From period poverty, body dysmorphia and feminism – forward-thinking, fresh attitudes swirled the room all day. The atmosphere at The Soho Collective was unique and forward-thinking ahead of our AW18 launch. Adagio, one of our early transitional collections, was on display to touch and feel below canvases of it’s latest campaign shots, read more about Adagio here.
Keep your eyes peeled for more exciting ELVI events!
Guests included: Alice & Olivia @aliceandolivia, Ioana Chira @ioana_fit, Natalie Elizabeth @thereal.natalie, Amie Dev @itsamiedev, Maya Camara @maya.camarah plus many more
Words Danielle Kerwick
Havin’ a browse… And that coat
Alice & Olivia showcasing their favourite picks