Calling women size 20-26 – #BehindTheScenes

We are extremely pleased and overwhelmed from the outcome of our collaboration with SLiNK magazine to find women size 20-26 to model our Spring/Summer collection.  The response was incredible with over 1000 entries of women eager to model our clothes. One of the thoughts behind this project was to showcase size 20 and above garments…

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Steal Her Style: Myleene Klass

Black leather jacket is one of Spring/Summer’s most coveted styles as proven by Myleene Klass when she stepped out looking stylishly chic in her leather biker jacket. Steal Myleene’s effortless style and lend attitude to your looks, by pairing our black jersey skirt with our new season edition biker jacket. Complete the look with our…

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Meet your valentine in style in our camel wrap dress

Meet your valentine in style in our camel wrap dress. Cut to flatter any figure, our wrap dress is a promise of easy elegance for that special occasion. For after dark glamour simply add statement accessories and heels, and you are ready to go! For your chance to WIN this figure flattering piece, Like, Share on…

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Steal her Style: Kelly Brook

Kelly Brook, one of our style icons never fail to impress us with her style and confidence.  Her pleated skirt outfit is all about easy dressing yet stylish and feminine at the same time.  Steal Kelly’s style and look pretty in our ELVi Grey Pleated Skirt. Tuck our crisp white shirt into the waistband, finishing the…

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Win Romantic Dinner at the Shard London!

Win Romantic Dinner for Two this Valentine’s Day! The month of love is nearly upon us and to help you treat your loved one to something utterly romantic and mesmerising, we have teamed up with Aqua Shard; one of London’s most iconic restaurants with a scenic view of the city’s that will blow anyone away!…

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PRESS DAY: #ELVISS15

Our Spring /Summer 2015 press day was held at the Century Club, tucked away on Shaftesbury Avenue in London.  Although it might be too early to be talking about Spring/Summer, we thought it was only fair that we share some of the highlights of the day and a sneak peek of the next collection. After…

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The Plus Size Revolution

Over the years, women obtaining a body of a UK size 16 or higher have been shun by the media. With great rivalry between the tall and thin and the short and curvy which was primarily influenced by leaders in the modelling and fashion industry, a lady seen embracing her curves around a decade ago…

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Steal Her Style: Zara Phillips

We’ve mostly seen Zara Phillips in sophisticated frocks on Royal events but her recent simple and subtle look at Magic Millions launch event was very refreshing. We love how she kept it simple and elegant in this satin LBD. Her stripped back look in this Little Black Dress focussed and accentuated on her enviable hour-glass…

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Believe in the Buttercup

No spring collection is complete without some flower power; after all, floral is the symbol of summer and femininity. Hence, it came as no surprise when our designers interpreted some of the floral trends by featuring paisley patterns in our latest collection using tapestry printings. But our floral fascination doesn’t start here! Since we are…

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