Calling women size 20-26 – #BehindTheScenes

We are extremely pleased and overwhelmed from the outcome of our collaboration with SLiNK magazine to find women size 20-26 to model our Spring/Summer collection.  The response was incredible with over 1000 entries of women eager to model our clothes.

One of the thoughts behind this project was to showcase size 20 and above garments in their respective sizes; a concept sometimes ignored by the plus size fashion industry. In return, offering these women a visibly more realistic idea of how our clothes will look on them.  And of course, we also wanted to use this opportunity to give women out there a chance to get all glammed up and experience a full fashion shoot at ELVi.

We took a little break behind the scenes of our ‘Calling women size 20-26’ competition to chat to the lovely winners; Chloe, Olivia and Laura. 

One of the winners, Chloe explains; “I’ve always wanted to do modelling but being plus-size, it’s harder to get into. I saw the competition on Facebook and thought I’d just apply for it.”

On the other hand, Olivia; a freelance model, chose to enter our competition because she thinks “it’s brilliant to have models of all different sizes and shape to showcase your fabulous clothes on. And plus-size women need more visibly plus-size models.”

Although these women come from different walks of life, it was surprisingly nice and refreshing to learn that the recurring theme of the day was ‘Confidence’; which they all believe is the key factor, as Laura explains, “Don’t be afraid to think outside the box. If you think it’s nice, looks good. Wear it. And wear it with confidence.”

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