Caffeine Dreams

The coffee palette is here to warm up your winter wardrobe. From rich, tawny shades to deep mochas, let the colour do the talking this season

Wake up and smell of the next big trend, the coffee palette. Stay ahead of the game and grab your best grounded garments. With the new ELVI A/W 18 collection just around the bend, let us help you make your caffeine dreams come true. But, for now, here’s who, how and why the coffee trend is about to wake you up.



Alexa Chung

If we’ve learnt anything over the last decade, it’s that Alexa Chung knows what she’s talking about. As the 21st century’s answer to Jane Birkin – see how she rocks the coffee trend in a classic outwear situation.

“Clothes are about manipulations; how I feel, how I want to feel, and how I want others to feel about me” – Alexa Chung

Sara Sampaio

See Victoria’s Secret Angel Sara Sampaio here rocking the coffee trend in a Johnny Rotten reminiscent oversized jumper. The colour-blocking effect is a great way to channel the coffee palette – clash it.

“I really don’t think we should label models as ‘plus’ or ‘runway’.  Models are people. A lot of people like to make us some species that are not human; and we are totally normal people” – Sara Sampaio


Emily Ratajkowski

Rock the coffee trend like Ratajkowski with an outwear situation like one. The 70s-remeniscent coat she’s been cascading around New York in is a perfect example of why the coffee trend is so great. It goes with absolutely everything as a staple and is ultimately a great investment to your A/W wardrobe.

“The main criticism that I get is, ‘Aren’t you just conforming to a partiarchal standard of beauty? ‘ Well, this is just the body I was given. I didn’t do anything to it – it’s just my body. But even if I had altered it, that would be fine, too.”


Stella McCartney

Style guru Stella McCartney is the living, breathing vision of positivity for the environment. Take a note out of her book and lead the coffee trend down a modern route by rocking it in jumpsuit form like she has for a sophisticated, flattering and stylish look.

“It’s not what it looks like in the studio or on the runway, it’s what it looks like on the real person. That’s what really matters.”


Joan Smalls

Take a look at Joan Smalls, an advocate for the trench coat. Another perfect example as to why outwear is the perfect platform to bounce the A/W coffee trend from. You can’t go wrong with a classic trench, see Smalls rocking the palette in a caramel tone.

“When you see 18 seasons in a row and not one single model outside a certain skin colour?… There are people in the industry who are advocates, who support diversity. And there are people who do not. I don’t get it. Beauty is universal. These doors have to open.”


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