Despite the wintry weather outdoor, inside the Elvi HQ, we have already stepped into Spring/Summer 2014! In the midst of all the excitement of putting together next season’s collection, we have forgotten the very un-spring like weather outside and are becoming rather impatient: not only do we want these pretty new clothes but we want them now so we can get ahead of all the top trends come spring!
Our aims and focus behind our Spring/Summer’s collection will see a continuation of our signature tailored pieces, adapted in the season’s most coveted trends whilst introducing a much desired, relaxed range simultaneously; perfect for casual summer days, holidays & cruises. So, after pondering over the runway shows of the big four fashion capitals, picking out the main colour palettes, we set out to produce our latest collection that we know the curvy woman would love & wear next season! And what’s even more exciting is the launch of sizes 14 across our collection, making more women happy!
The Power of Pastels: A New Closet Staple
We were instantly inspired by the sugary sweet pastel shades that coated Burberry’s catwalks show. We loved the ladylike and romantic story this translates and opted for a more contemporary vision by pairing soft pastels with traditional lace material; ideal for our girly girls!
Perfectly Pink: The New Neutral
London designers are still thinking pink! Softer shades of pink appeared in Temperley London’s princess-worthy collection, often referred to as soft and elegant whilst Jasper Conran sugar-sweet shades were tempered by contrasting silhouettes which strongly influenced our pink 50’s A-line silhouette dress; simple, saccharine and summery.
Outré Orange: The Stand-out Colour
The fiery hue spotted all over catwalk shows represents an optimistic, spontaneous side for a captivating vision: Picture a summer’s sun setting. Taking inspirations from British designer John Galliano, a bright flamboyant orange tone juxtaposed with our structured, tailored jacket; with added front zips, incidentally becomes an evening-appropriate staple to invest in next season.
Simple in silhouette: Shell Top
First spotted on Tibi’s catwalk show, our shell top was coated in a colourful orange, dedicated to all curvy ladies with an appeal for a casual yet on-trend summer separate.
Partner with Black: A Never Ending Trend
We all know that the colour black has the ’magical’ ability to transform any outfit into instant chic and what’s more is that it literally goes with everything. So, if you only invest in one piece next season, make sure it’s our Capri pants; a new edition to our collection. Set to be a must-have, wardrobe essential that can be dressed both up & down whatever the occasions.