Occasionwear: The New Collection

Whether you’re attending a winter wedding or filling up your December calendar with dinner parties, our new occasionwear collection has the timeless classic for you       WORDS FROM OUR HEAD OF DESIGN, CLARA VARAKACHANAPONG “I designed an occasionwear collection for SS18 which had a really good reaction, it actually went so well that we…

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Five Minutes with Ikram Abdi Omar

We sat down with the iconic Ikram Abdi Omar for a candid conversation about the fashion industry, her ever-growing modelling career and being an advocate for inclusivity on the runway   To say it’s been busy year for Ikram Abdi Omar is an understatement. After debuting at last year’s London Fashion Week for Molly Goddard’s A/W18 show,…

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Trend: Take A Walk on the Wild Side
Clothing

From rock stars to runways today, we take a look a look at the animal print trend’s comeback story   From royalty to rock stars, the animal print has made its way through the generations as a striking trend that remains a staple even on today’s runways. Once valued as luxurious, the print took a…

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Interview: 13 Minutes with Blossom Caldarone

From Bestival to Jane Birkin, we talked all things style and music with the emerging artist Blossom Caldarone  In a basement flat in Crystal Palace sits singer songwriter and millennial mogul Blossom Caldarone – and yes, that’s her real name. Arriving at the end of 2017 with her debut release ‘Fairytale Lullaby’, Caldarone has strolled…

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Caffeine Dreams
Clothing

The coffee palette is here to warm up your winter wardrobe. From rich, tawny shades to deep mochas, let the colour do the talking this season Wake up and smell of the next big trend, the coffee palette. Stay ahead of the game and grab your best grounded garments. With the new ELVI A/W 18…

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Fifteen Minutes with Anastasia Garcia

  From body positivity to plus sized success stories, we were lucky enough to have a candid conversation with the photographer helping to break down the barriers of the fashion industry When did you first know you wanted to be a photographer? I’ve been into photography my entire life since I was a child, but…

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Things Women Who Wear Hijabs Are Sick of Hearing

We met with ELVI’s very own retoucher, Razina Patel, for a candid chat about what it’s really like to be a young Muslim woman in London today Boris Johnson recently thought it was a good decision to compare Muslim women who wear burkas and headscarves to, “bank robbers” and, “letter boxes” in one of his…

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Have You Heard About #ELVIinclusive?

Exclusively inclusive… We are excited to introduce you with our fresh and innovative ethos   Inclusive (adverb): Not excluding any section of society or any party involved in something.   We at ELVI have always been advocates for diversity in every sense of the word. Beginning as solely a plus-sized clothing range, over the last…

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Meet the Models Putting Equality into Action

  Meet Oksana and Natalia, the girls working to break down the barriers of the industry, one casting at a time   On the hottest day London’s seen for years, or so it felt, we shot the transitional collection for ELVI. Standing side by side in the same dress were Oksana and Natalia, both really,…

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